What is a digital marketing audit? A digital marketing audit is a comprehensive, systematic review of a business’ digital marketing efforts and online presence. My Marketing Auditors’ digital marketing audit service is essential for anyone who is investing in digital marketing. A digital marketing audit allows the business owner the opportunity to analyze their marketing efforts from an objective, third-party perspective. At My Marketing Auditors, we are leaders in the digital marketing audit Los Angeles space. Our team of digital marketing auditors will work closely with the business owner to analyze digital marketing strategy and to optimize the strategy based on the results of the audit.
At My Marketing Auditors, we pull from our extensive research and data analytics backgrounds to deliver an effective, data-driven digital marketing audit.
A digital marketing audit consists of:
- website audit
- website copy audit
- social media audit
- SEO audit
- local listings audit
- branding audit
- digital video audit
- email marketing campaign audit
- remarketing audit
- digital advertising audit
Website Audit – A website audit consists of a full analysis of a website. During a website audit, we will look at key features of a website, including user experience, call to actions, branding, website copy, broken links, meta information, site speed, keyword checkers and more. To learn more about website audits, click here.
Website Content Audit – A website content audit consists of a review of all website copy. During an audit, there may be discovered the need for updated content or content pruning. Content will be checked for readability as well as brand message.
Social media – A social media audit or digital media audit is a review of all social media properties including Facebook and Instagram. All social media platforms will be analyzed on an individual basis to make sure that they are being utilized correctly. No to social media platforms have the same utility, it is important to analyze each as a separate entity. Often, it is found that some platforms are more beneficial to the client than others, and a budget reallocation is recommended. To learn more about social media audits, click here.
SEO – On-site SEO is a very important aspect of digital marketing. SEO, search engine optimization refers to ranking on popular search engines such as Google. There are several factors that affect SEO and at My Marketing Auditors, we are experts in reverse engineering SEO practices to make sure it is being done correctly.
Local listings – Local listings are essential to growing an online business. Listings sites like Yelp and Yellow Pages are highly recommended for online accessibility. We will run a comprehensive audit of all local listings sites and update accordingly.
Branding Audit – Branding is a critical aspect of digital marketing. It is important to understand what your branding represents in the mind of the consumer. Consumer psychology tells us that brand recognition and brand loyalty are among the most important aspects of marketing. At My Marketing Auditors, we will ensure that your branding is consistent across all platforms and that your brand message is clearly communicated.
Digital Video Audit – A digital video audit is a systematic review of all digital video content. During the digital video content aspect of the audit, we will review all digital video content for brand consistency, brand message, video quality, video content quality, and overall value of the video content.
Email Marketing Campaign Audit – At My Marketing Auditors, we will take a close look at your email marketing campaign to ensure that your message is being delivered in email campaign essentials standard. Let us review your email marketing to ensure that it is being implemented in an optimal way.
Remarketing Audit – Remarketing is a powerful tool to get in front of an audience that has already shown interest in your brand. If someone visits your website, marketers can use cookies in the user’s browser to retarget that person with targeted ads. At My Marketing Auditors, we will evaluate your remarketing campaign to ensure that it is set up for a maximum return on investment.
Digital Advertising Audit – Advertising online is as much of an art as it is a science. There are myriad online advertising approaches, each with its own strengths and weaknesses. It is important to analyze marketing results and optimize on a continuous basis. At My Marketing Auditors, we will work with you to determine the appropriate digital advertising approaches.
My Marketing Auditors Bio
My Marketing Auditors owner and CEO received a formal market research training from the top-rated Organizational Psychology program at the Dornsife College of Letters and Sciences at the University of Southern California. To learn more about My Marketing Auditors, please contact us today.